No Discounts Please
I run a television production company. Some say that my prices are so high, that they can’t see how I sustain in business. Rarely do I offer discounts, and when I do, just like clock work it never fails, that particular job bites me in the butt every single time. It always ends up costing me. Some would chalk this up to simply doing business, but my thought is somewhat different. I try not to offer discounts, because I don’t want to give, nor do I want a discount job.
Why do we go into business for ourselves in the first place? I am not in business to make friends, or spend my life doing good deeds for organizations to say good things about me, but who ultimately never pay me money. I AM IN BUSINESS TO TURN A PROFIT, TO MAKE MONEY! Who can sustain in business if you never charge your normal business rate? Rather than change your prices, why not change your clientele? I challenge you to poll your own emotions with a very truthful scenario.
Two potential clients approach your company for business. One client is a non-profit organization that you regularly do business for. They were the first company that gave you an opportunity to do a big job, but they paid you scraps. The second is an oil and gas company that is offering you double your day’s wage for a simple project that is a no brainer. Both jobs just came in, and both have deadlines within two days of each other. The church has to be done first because of its complexity. So here’s the question. Examine your thought patterns and emotions when you’re doing the job for the church, then monitor your blood pressure while you’re doing that job. After its finished, measure the level of anxiety that will fill your spirit while you’re doing the job for the oil and gas company and tell me what it feels like. Oh yeah, in the event that anything goes wrong with the church’s job, you won’t have the time to make the oil and gas company’s deadline. Both jobs came in on the same day, but the church came in first and you’ve already given your word on making the deadline. . . I rest my case.
In closing, I would like to offer my definition of happiness, which simply is, when GOD has given you a talent that you’re fortunate enough to do every day all day. Oh yeah, and you just happen to make a boat load of cash doing it, that’s happiness.
T.Baker@ftlocproductions.comwww.ftlocproductions.com
(832) 418-9827



