In the past year, my video production company has seen a huge surge in demand for video on the web. One major insurance agency is encouraging all of their agents to add a video overlay to their web site. The video overlay is simple to execute, very affordable to both shoot and host and adds a very personal element to the web site.
In addition to adding the personal touch, it also is a friendly way to guide a user through your site. These days, it seems like everyone on the Web wants you to fill out some sort of contact form. How often do you take the time? If you’re like me, not very. Wells Fargo recently rolled out a retirement index feature that is an excellent example of how video on the Web can be cleverly integrated to guide a visitor through your site. You can find it here, and I won’t be surprised if you take a minute to fill it out. The video is quite engaging.
Video is coming of age on the web due to the high penetration of broadband. I knew nearly full saturation had arrived when my 70-something mother in Wisconsin called to announce she had just gotten high-speed and asked “now what do I do”? “Get a neck brace” I replied. She laughed and then spent the next week surfing her “new” web non-stop.
When the last of the late adopters, my mother, gets broadband it is safe to take that next step with your web site, adding video. Web video can tell your company story or train and update your employees. They are excellent for online tutorials, user manuals, explaining complex procedures…the list is endless. Need to know how to get started? Drop me a line. I’m always ready to assist.
