We have all been conditioned by marketing to think “Yes” because “No” is “negative”. Advertisers constantly tell us that: “yes, we can get you into a car even if you have bad credit or bankruptcy.” We are conditioned as children to do as our parents tell us and to say “yes”. Saying “no” is implied to be detrimental for our psyche and hurts those around us. Most employees say “yes” even when they know there may be unintended consequences because only the most intelligent bosses allow subordinates to say “no” and listen to the reason.
To be successful in life we need to know when to say “yes” and when to say “no”. The power to deny has great negotiating power and signals that we are thinkers and know what is in our best interest. Would you sell products or services at a price below break even just to make the customer happy?
Apologizing for saying “no” is one of the greatest mistakes made by service providers. We should not apologize for the fees we charge or for the cost of our products. If you feel guilty for saying no you should identify the source of the feeling and address it accordingly. To clarify, explaining price is far different than apologizing and you should never let anyone know your exact pricing components.
A professional and succinct response impresses clients and requires them to explain why you should say “yes”. If we are challenged when we say “no”, simply respond that “to say yes is not in our best interest”. Let the other party explain why it is in your best interest. If they cannot convince you that it is in your interest, then it is likely not.
Beyond business we are often asked to donate our time and money to organizations and causes and these are worthy undertakings if they do not cause us to create conflicts with others.
All rules have exceptions, such as when someone has done you a favor and politeness requires that you return the favor.
Learn to say “no” graciously and do not feel guilty, it is part of growing up and a necessary lifelong business and social skill.