By Andy Valadez, StealthMarketer/The Marketing Evangelist
Summary: “A live Marketing experiment”. How long or how fast with this article push to the top of Google and affect search criteria for “Marketing Houston” or “Houston Marketing” search algorithms. Our experiments have indicated amazing results with this platform. The new media is the place you should be looking to Market your company. Do it now or be sorry later.
My friend and business partner Kevin Price, Radio Talk Show Personality, has shown me the significance of his media platform utilizing web, radio, print, and TV. My little blog platform continues to place our articles in the top 1 through 5 position on Google for “un-weighted searches” by topic. “Un-weighted searches” are very generic and revealing. Of course, many search engines are affected by Google in some form. So, to place high on Google may also allow your weblinks to place high on other search engines. As a Marketer, I want every client “web link” to have its own search strategy. You never really know where your clients are going to come into your website or the reason for their search.
I decided to title my article “Marketing Houston . . . Media?” because I wanted to see what would happen with the search algorithm “Marketing Houston” or “Houston Marketing” when this article posts today. Our experiments have shown the positioning is usually immediate. Why? Well, as Kevin explains it, our platform is heavily integrated on-line and our traffic activity, virtually guarantees that our postings gain top positions (isn’t that unfair?). So, for the investment of my time to write this article, I hope to place high on the above “keyword” searches.
Well, I don’t want to go into all of the details of this little experiment. But later today, I will do a Google search and you are invited to do the same to see where my article shows up. Many top Marketing companies are paying to be placed at the top of “Houston Marketing” or “Marketing Houston”. I’ll let you know what happens, or if you notice before I do, send me an e-mail.
Now, let’s talk about the new media. The old media may be dragging its feet and fighting the changes and I say let them. The new media wants everything professionally produced, takes to too long to make a decision, and are following the others who are making the news. The new media goes on-line, gets found, and changes human behavior that affect a variety of things.
Similarly, in Marketing your company needs to be leading the pack and make others talk about your company and cause activity. As a Marketers, we are always focused on changing human behavior through the use of our strategic messaging, use of visual and audio mediums, product placement and distribution, Market feedback, design, price, and more. The times of static Marketing are over. We are looking at the new media and how to push the old media to the ever changing Market demands. If you read this article in its entirety, you are part of the new media and Technorati. Keep pushing the Market.
If you are interested in learning how to Market your company to the top, we would be happy to talk to you. You can reach us at 281.463.4560 or e-mail: info@marketingdynamics.org
Andy Valadez is President and Founder of Marketing Dynamics, a Strategic Marketing firm working with emerging entrepreneurs and growth-oriented companies, movie makers, authors, musicians, media personalities fashionistas, television shows, technologists, networkers, non-profit organizations, and real estate professionals with gross annual sales under $50M. Andy graduated from Texas A&M University with a BBA Degree in Marketing focusing on Public Relations, Promotion Strategy, and Sales. He also received an Applied Business Certificate from Tulane University in New Orleans and served our country as a United States Marine during Desert Storm/Shield. Visit www.TheMarketingVortex.com (blog)
“A good name is more desirable than great riches; to be esteemed better than silver or gold.”
– Proverbs 22:1
(A verse given to me by Truett Cathy, founder of Chick-fil-A).
