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A "From the Front Lines" Podcast Interview with Erica O’Grady of Peanut Butter Media – Making Ideas Stick

Podcast! A "From the Front Lines" Podcast Interview with Erica O’Grady of Peanut Butter Media – Making Ideas Stick”

Erica O’Grady is on the front-lines of social and new media.  Her contact list and influence represents a “Who’s Who” of what everyone is talking about on the old media.  Erica shares many of her insights into how she got involved, continues to meet dynamic people making the big moves, and shows you how to be a part.  See:  www.PeanutButterMedia.com and www.ReInventingErica.com

On Customer Evangelists and Evangelism

By Andy Valadez, StealthMarketer/The Marketing Evangelist

Summary:  I visit my blog TheMarketingVortex.com every now and then to review the content and get new ideas on what to focus on.  Well, I noticed that someone had placed this 46 minute video on my “Video Avalanche” film bar feature, so I clicked the video and watched the whole thing in its entirety. It really opened my eyes and heart to what it means to have customer evangelists out promoting our businesses.  I hope you like.

People have strange reactions to the word “Evangelism”.  It is a Greek word, meaning “Good News”.  I go by The Marketing Evangelist on the radio and TV and on-line and am about promoting the “good news” of Marketing one’s company.  Customer service is one attribute of Marketing, but what does that look like?  Most companies have a limited view of customers service.

Well, I found out about Jackie Huba, featured in this video, and she does a great job of showcasing what it means to create customer evangelists.  For the sake of time, I wanted to write the short introduction, but encourage you to watch this video to help you create customers that rave about you and your company!  Adopt the principles she talks about and change the world.

How to become an evangelistic organization:

• Get feedback constantly from your customers
• Share information and many times for free
• Create Buzz
• Try different things – “unexpected opportunities”
• Use bite size chunks
• Get involved in the community
• Take on a cause and make it your mission

To learn more about Jackie Huba, visit:  www.ChurchOfTheCustomer.com

If you are interested in learning how to create customer evangelists or evangelize your Marketing, we would be happy to talk to you.  You can reach us at 281.463.4560 or e-mail:  info@marketingdynamics.org

Andy Valadez is President and Founder of Marketing Dynamics, a Strategic Marketing firm working with emerging entrepreneurs and growth-oriented companies, movie makers, authors, musicians, media personalities fashionistas, television shows, technologists, networkers, non-profit organizations, and real estate professionals with gross annual sales under $50M.  Andy graduated from Texas A&M University with a BBA Degree in Marketing focusing on Public Relations, Promotion Strategy, and Sales. He also received an Applied Business Certificate from Tulane University in New Orleans and served our country as a United States Marine during Desert Storm/Shield. Visit www.TheMarketingVortex.com (blog)

“A good name is more desirable than great riches; to be esteemed better than silver or gold.”
– Proverbs 22:1
(A verse given to me by Truett Cathy, founder of Chick-fil-A)