By Andy Valadez, StealthMarketer/The Marketing Evangelist
Summary: So many great ideas get displaced or “out positioned” due to a failure to involve Marketing Strategists, “The one who Markets best, Wins!”. Have you seen the latest “The Celebrity Apprentice”episodes (creator Mark Burnett continues to reinvent his brand)? Gene Simmons got canned this week for a failure to understand his customer and their strategic need to position Kodak’s “Revolutionary” ink saving technology (the bid idea). Many of the challenges on “The Apprentice” have to do with Marketing problems. The best implementation plans resonate and that determines who gets the nod from “The Donald” and his board and who gets “Fired!”. This article talks a little about great ideas and Marketing.
My job as a Strategic Marketer is to stretch and grow my world of possibilities. It enables my team and I to grow and capitalize on opportunities for my existing clients and discover emerging opportunities. My company focuses on finding “diamonds” in the marketplace and requires that my clients have a desire to market themselves and passion to grow their position.
As a Strategic Marketing company, we are constantly reinventing ourselves and show up on a variety of “radars” locally and nationally and in a variety of mediums. Daily Marketing is the mantra of the day and building a brand is the long-term vision. We practice what we preach, Always be Marketing!
We have come to value the world of ideas and implementation. A great idea without the right Marketing is doomed to slower implementation and possible failure. You pay for “Marketing” one way or the other. For example, you may have a program and decided forego a budget for Marketing. Maybe you read the book “Guerrilla Marketing” (I agree with some of the principles, but it is a very limited view of what “Real Marketing” is all about).
The perceived Marketing savings can actually cost you in gross revenue and wind up costing much more than what should have budgeted for Marketing to begin with. A business manager can brag at the end of the year, how they grew the company, but it may have been based on sheer “will” power and in spite of the business development plan. Remember, 80% of most businesses fail within the first 5 years, and the next 80% of the remaining businesses, fail the next 5 years (Source: “The E-Myth” by Gerber).
My advice? Get with a Marketer to help you create new ideas or take your existing ideas to the next level. Develop a budget for Marketing and look to Market your company daily. We understand tight budgets and there are many resources that you can use on a tight budget to effectively position your company and then grow into a position where you can develop a healthy plan to grow your business.
We would love your feedback on ideas or Marketing campaigns you have implemented successfully to grow your business? We will be happy to share that feedback or your story with our readers.
Marketing Resource Tip: This is a new addition to my blog feature. Each week, I will recommend a book, technology resource, or idea that could help your business today, as in “right now” or “rat now” (if you are from East Texas).
Have you heard of Twitter.com? It is the next wave of on-line marketing. Twitter.com is a “micro-blog” resource that allows you to connect with “movers and shakers” on-line with similar business interests. You can text message from your cell phone (limited to 140 characters) and develop a following and follow leaders in your industry. In addition, Twitter.com has a feature that enables your post to register automatically on your website or blog. These posts are also picked up by search engines. Learn more at www.Twitter.com
See this YouTube video and search “Twitter” on YouTube.com for other videos:
If you are interested in learning how to take your ideas, services or products to Market faster, we would be happy to talk to you. You can reach us at 281.463.4560 or e-mail: info@TeamMarketingDynamics.com Call TODAY, why wait?
Andy Valadez is President and Founder of Marketing Dynamics, a Strategic Marketing firm working with emerging entrepreneurs and growth-oriented companies, movie makers, authors, musicians, media personalities fashionistas, television shows, technologists, networkers and bloggers, non-profit organizations, and real estate professionals with gross annual sales under $50M. Andy graduated from Texas A&M University with a BBA degree in Marketing focusing on Public Relations, Promotion Strategy, and Sales. He also received an Applied Business Certificate from Tulane University in New Orleans and served our country as a United States Marine during Desert Storm/Shield. Visit www.TheMarketingVortex.com (blog)
“A good name is more desirable than great riches; to be esteemed better than silver or gold.”
– Proverbs 22:1
(A verse given to me by Truett Cathy, founder of Chick-fil-A)
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